About Us

Caredent: Laughter and smiles for all Australians

It was 1988 when Dentist Raymond Shroot and his wife Josephine saw an opportunity to progress oral health. With a passion to create an Australian brand housing leading innovative oral care products, Caredent was established as, and remains, a family run business with social consciousness and smiles at its heart.

It was not long before Raymond and Josephine were joined by their sons Noah and Toby who lived and breathed the company as children and Caredent maintains its philosophy of family at its heart.

Today Caredent has helped create over 1 million smiles with oral care solutions that include floss, toothbrushes, toothpaste, orthodontic and interdental.

The Shroot family wanted Caredent to be more than just another brand. They were determined to bring more laughs and smiles to Australians by establishing Caredent as a social aware business committed to supporting community organisations focused on health. The Starlight Children's Foundation, helping children in hospitals across Australia, became its founding partner and the Starlite toothbrush was created.

The Caredent vision is to continue to innovate and expand the offering of best-in-range products which help maintain and improve the oral health of the population, support charities centered on health and lead the reduction of environmental footprint within the sector.

Caredent - Caring for your smile.


Caredent is:

  • ISO 9001:2008 accredited
  • NICNAS accredited (Australian Government, Department of Health & Ageing)